How To Farm A Neighborhood

Take note of the value items that Dave Jenks suggests handing out to his neighborhood farm.  Play the video several times and think about what you could do to “meet the people”. Do you want to offer market stats, current price and market evaluations, or open house invitations?

 

Top Pro Coaching Tip

 

Consider you are a homeowner and you receive zero mailings for 3 months from local Realtors®.  One day you receive two different postcards form 2 different agents announcing that a home in your neighborhood just sold.  Agent One gives you the price and Agent Two does not, but it does not really matter because:

Two months ago you received 8 mailings in 8 weeks from local Agent # Three. Today, you receive a quarterly update from Agent Three with a list of area homes sold with prices and a 9th item of value with a call to action. Here is a review.

A.   Agent # One – Sent you one Just Listed Postcard

B.   Agent Two – JL/JS Postcards every once in a while.

C.   Agent Three – 8 Postcards in 8 weeks offering value to both sellers and buyers and quarterly updates, calls, handwritten notes, flyers/letters, stats and a door knock.

Questions and Answers

Next, please answer these questions as a seller would.

 

Q.    Who’s your agent?

A.     A, B, or C

 

Q.     Which agent would you consider you have a relationship with?

A.     A, B, or C

 

          Q.     Which agent would you list your home with?

  A.      A, B, or C

 

Farm Neighborhood Door Knocking or Calling Script

101 Point Farming Script

How To Farm A Neighborhood | n3, n5