Expired Intro Letter Writing Tips

Expired Intro Letter Writing Tips

Real Estate Training: Expired Listing Intro Letter Writing Tips.

Here are 16 steps to writing an effective letter to Expired Listings, your FARM, or For Sale by Owners.

 

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Expired Intro Letter Writing Tips

 

Number one, always use spell check there’s usually a typo somewhere in your letter maybe have someone else look at it number to write in first person from your heart another words not Joe thinks of this it’s it’s you right but number three you also want to try not to use too many eyes or me words did you know that some people count the number of eyes you have an email just rephrase the sentence instead of saying i’m going to be in the neighborhood you could say Wednesdays are our meet The neighborhood day.

Number four I can be used if you’re telling your story things that happened to you and related to you you’ve seen that on American Idol or the voice where they go when they tell their story when you’re telling your story I is okay. The rest of the time of course it’s about them. Member fine you’re taking said you’re listening to this temperature raining remember to act like a top producer.

Number seven take out words like I want to do better I want to be better I’m not good enough yet. Number eight add PS offers and a strong call to action and example might be PS find out the value of your home instantly. A strong offer may be go to your house value house value.com

Number nine ask yourself would you take the time to respond to the offer that you just made it. 10 use bullet points know when it’s time to focus on reading every single word 11 make your bullet point sentences standouts a tab them over a bit number 12 you short headings that show your benefits above paragraphs number 13 add a little color in headings.

Number 14 give specific instructions go here click this call this phone number today find out how to get something go to this.com and enter your email address get a free buyers guide relocation guide whatever it is go to your website and enter the email address see how this directions are very specific number 15 always direct them back to your website. Make sure you have a lead capture form on the page you send them to.

Number 16 put landing pages on your website especially your seller landing page would be your instant house value and a buyer landing page would be a free search right so that’s it there are your that’s today’s real estate training in how to write an effective letter for expired’s for sale by owners and farm.

Top Pro Group Only your letter has been written for you with all of the calls to action on step 502 of the Expired Certification. You will also find custom flyers currently used by top producers there as well.

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What’s Your Commission Script

    Real Estate Coach Carol Mazur

    One of the biggest traps you can fall into is to answer certain seller listing questions over the phone. The phone is not the place to sell. In fact, it’s instant “lose the listing” territory. Many agents learn this simple tip the hard way.

     

    Not Top Pros like you. You’ll save yourself some grief. When a customer asks you what your commission is, tell them “that will be the first thing you’ll discuss when you see them.

     

    If really pressed hard over the phone, tell them that you don’t even know if you’re going to take their listing so you do not know. I have tried this old Mike Ferry and Floyd Wickman tip and it always works. In fact many times the seller will try to sell you on what a good house they have and will begin listing off the features of their home, and the yard, and the condition, etc.

     

    Another question that will lead you to a hang up if you answer it over the phone is “do you have a buyer for my house”? Of course you probably have many buyers but if you say you do, then every time they see you they will ask “where is your buyer?”.

     

    To avoid this pitfall simply answer the question of do you have a buyer with I do not know as I have not seen your house yet.  Remember, buyers buy homes and sellers sell houses. Selling a home sounds sad doesn’t it? Selling a house sounds like good business.

     

Open the PDF below and print it. Write the script down until it goes into your memory. Never fall for the trap of “what’s your commission?” while on the phone with a seller ever again.

 

Remember, if you are interested in learning the top 10 proven systems of lead generation for top producers, be sure to schedule a free 15 minute strategy call.

 

What’s Your Commission Script

Download (PDF, Whats-Your-Commission-805.pdf)

Carol Mazur | owner & founder

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